Nathan Leite

Product Designer

Brasília, BR.

About

Results-driven Product Designer with 6 years of experience specializing in end-to-end product development for high-growth startups and fast-paced environments. Proven ability to translate complex user needs into intuitive, high-impact solutions, consistently delivering measurable outcomes such as securing $400K in funding, generating $2M in new revenue, and significantly boosting user satisfaction and operational efficiency through strategic UX/UI initiatives and robust design systems.

Work

Squared Pegs

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UX/UI Designer, Mental Health Platform

London, England, UK

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Summary

Led UX/UI design for a mental health platform, securing $400K in funding and significantly enhancing user engagement and conversion.

Highlights

Secured $400K in funding by designing and delivering production-ready product prototypes, directly integrated into investor pitch deck presentations.

Led the rapid development and delivery of a pixel-perfect MVP design, completing the project 4 weeks ahead of schedule.

Boosted user satisfaction to 95%, reduced user churn by 26%, and increased user conversion by 17% through data-driven UX/UI enhancements post-MVP launch.

Sof.ia

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Product Designer, AI-powered B2B SaaS

Los Angeles, CA, US

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Summary

Drove significant improvements in user engagement and development efficiency for an AI-powered B2B SaaS platform.

Highlights

Decreased bounce rate from 32% to 12% and increased task success by 18% through iterative usability testing, qualitative interviews, and A/B test implementation.

Accelerated development velocity by establishing standardized components, design tokens, and comprehensive documentation in close collaboration with engineering teams.

Zapad

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Product Designer, Property Tax Mobile App

São Paulo, SP, Brazil

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Summary

Spearheaded design initiatives for a property tax mobile app, significantly improving user experience and driving widespread adoption.

Highlights

Implemented a WCAG-compliant design system, boosting task success rate by 45% and reducing average completion time by 30%.

Achieved over 200,000 downloads within the second quarter by translating complex regulatory requirements into intuitive, user-friendly workflows and interfaces.

Neojets

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Product Designer, Aviation B2B/B2C

Dubai, Dubai, United Arab Emirates

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Summary

Revitalized the onboarding experience for an aviation B2B/B2C platform, generating substantial revenue and enhancing mobile app engagement.

Highlights

Redesigned the end-to-end client onboarding flow, reducing onboarding time by 58% (from 60 to 25 minutes).

Generated $2M in new revenue by implementing self-serve flows that secured 8 new contracts.

Boosted mobile app engagement, leading to a 25% increase in downloads post-launch.

Education

Pontifícia Universidade Católica do Rio de Janeiro

Rio de Janeiro, RJ, Brazil
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Master's User Experience and Human-Computer Interaction

Languages

Portuguese

English

Certificates

Design Systems & DesignOps

Memorisely

Product Design Strategy

Design Circuit

Skills

Product Design & Strategy

User Experience (UX), User Interface (UI), End-to-End Product Design, Minimum Viable Product (MVP), Design Systems, DesignOps, Product Design Strategy, User-Centered Design, Mobile Application Design, Web Design.

User Research & Analytics

Qualitative Interviews, Usability Testing, A/B Testing, Cohort Analysis, User Satisfaction, User Conversion, Churn Reduction, Bounce Rate Optimization, Data-Driven Design.

Technical & Tools

WCAG Compliance, Design Tokens, Design Documentation, Figma, Cross-functional Collaboration, Engineering Collaboration.

Business Impact & Growth

Funding Support, Revenue Generation, Client Onboarding Optimization, Project Leadership, Startup Environments, SaaS, B2B, B2C, KPI Tracking.